This is not an Ad – It’s film funding.

Crowdsourcing is the thing now.  When you want to make a film  you take it first to  family, friends, supporters and potential audiences. By the process itself of revealing your intentions in public, you transform an abstract idea (a dream?) into a plan. By asking for contributions in exchange for (clever, fun) rewards, your film becomes a project, one that you are responsible for. Just by posting on Kickstarter or Indiegogo (among others) you become a storytelling entrepreneur, a making-of artist  in the web-circus.

What are you selling when you crowdsource? Your ideas, your talent, your role as an innovator in an innovator world

Your video. good=funds, bad=redo, rethink, remake.