Write a script or a story?

Stories frame the boundaries of what we believe. Personal story defines the identity of brands as well as individuals, focusing our feelings on the real choices and dilemmas that we face.
There are excellent web sites to learn “how to sell a script” and “how to craft a story like a pro”. They tell you Why your story is not working or What your story needs, but often ignore the objective difficulty of development.  How to conquer the blank pace? How to design a story space that is both structured and flexible, character driven and plot based.