Sweden is famous for its quality of life, democracy and gender equality – but not necessarily for humor (certainly not during the week).

So you can image my surprise when yesterday, just back from travel, I found this funny looking juice with a label the likes of which I’d never seen before.

Here was an example of branding with infotainment!

Recycling bits of Berlusconi news is in itself not news. The man has used gaffes and bad jokes as a way to boost his humanity and friendliness. Anyone remember the sad/mad Holocaust joke he cracked at a EU parliament session.

But now, the Man has lost his parliamentary immunity after been sentenced for fraud. Why put this on the juice pack? It’s innovative branding, for sure.

What do you think?

Any other examples of something similar?