Some ads are memorable. The Cannes Ad festival every year nominates the best ad in the world. The winners of these high-profile industrial competitions are usually big ad companies. If you have’t seen these award-winning ads for Nike, Old Spice and Adidas here is your second chance (life’s all about second chances).

These ads are entirely different, and worth comparing.

The Nike chicken ad comes from Tractor, a Stockholm-L.A. team of directors producers that enjoys a kinda cult status in Sweden. way past Björn Borg and approaching Abba. They’ve done work for pop tarts stars and coke global sodas, and they’ve even taken a comedy shot at hollywood.