Category Archives: Resources

Where will the intelligence and kindness come from that can save us? ( Stephen Siciliano, author)

[Resources] Starting making cents?

By now, you’re probably used to seeing Facebook “LIKE” buttons attached to content all over the Internet. The team behind CentUp wants to take that concept and monetize it — giving money to the people who create content as well as to charities. A few cents per person for a given blogpost can really add up when you think how popular some content gets. A $20 contribution earns you 2,200 cents for when the product launches!

What is CentUp?

CentUp is an intentionally simple button that lives next to all kinds of web content. It lets people toss a few cents at blog posts, photos, videos, and songs they really love. The kicker? Half that money goes to charity.

Click here to find out more about this project at indiegogo.com!

Write a script or a story?

Stories frame the boundaries of what we believe. Personal story defines the identity of brands as well as individuals, focusing our feelings on the real choices and dilemmas that we face.
There are excellent web sites to learn “how to sell a script” and “how to craft a story like a pro”. They tell you Why your story is not working or What your story needs, but often ignore the objective difficulty of development.  How to conquer the blank pace? How to design a story space that is both structured and flexible, character driven and plot based.